The Keen-ness of Keen

Amateur HumDrum

Adam Webb writing in The Guardian 'The Vinyl Frontier' has found that the future of the record shop may not be as gloomy as we have been led to believe. Does this mean that the reign of the 'amateur' and user generated information is not as bleak as Andrew Keen has made out?...

Andrew Keen notes in his recent book 'The Cult of the Amateur' that we are entering a 'uesr generated' era, where tracts of 'reliable', trustworthy' and 'quality' information have been poorly substituted by online downloads (more often than not illegal), piracy, internet shopping and an array of user platforms that create a plethera of digital download options, searches and even creative 'masterpieces'.

In terms of music Keen laments the closure of his favourite record stores, and attacks the current cultural 'choice' provided by Web 2.0 that is dependent upon those anonymous reviews from itunes or Amazon.com - a 'death rattle' in the face of the co-bodily encounter and superior knowledge of the music clerk.

However, and contrary to Keen's bewail-ment, the popularity of music is stronger than it has ever been before. In part this is to do with Web 2.0; audiences can now access the 'creator' of their favourite music, find out much more detailed add-on information, subscribe to authored blogs etc. On MySpace if you are accepted as a 'friend' you can even become your favourite bands NBF (New Best Friend). But there is still demand for preserving the physicality of music appreciation. From buying cd's and enjoying the atmosphere of a music store to standing up to your neck in mud and getting into the music.

As Webb points out in his article, current trends are centred on the role of the independent retailor to 'pass the baton on' where they encourage new music and break new acts. Alongside this the back catalogue offers a new generation of music lovers a way to get excited about music that cannot be replicated on itunes. Here the embodied interaction between music dealer and audience enjoyment retain their place despite Keen's concerns to the contrary.

What Keen really overlooks, is how the audience still appreciates and seeks to get excited about music. His view is rather generalised toward a (lack of) culture audience, limited in their tastes and passive in their ability to feel inspired, act upon or recognise quality acts. Whilst Web 2.0 has given rise to file-sharing, illegal downloads, and so forth to the detriment of music retailors such as HMV and Tower Records, this audience want to get excited about new bands, share, remix etc with one another. Perhaps it is not the 'cult of the amateur' that is failing Web 2.0, but Web 2.0 that is failing the rise of a more confident audience.

Sources
Keen, A. (2007) The Cult of The Amateur
Webb, A. The Guardian 'The Vinyl Frontier' Friday July 6 2007