Is Green the new Black for the Tech World?

Well no. Not if you watch this weeks BBC2’s Dragon’s Den. Up to slay a Dragon, was Peter Hopton of ‘Very PC’, who had valued his company at no less than £5million, and wanted a £250,000 for a 5% stake of his company.

Ok so aside from the Fairly Tale figures, the U.S.P. of Very PC was, its accolades of awards (you can count three displayed in the Den), and its ethos of a greener less ‘mean’ PC technology. Hopton, ran through Very PC’s green credentials saying ‘(…) we make them energy saving’.

Basically, Very PC takes the off-the-shelf PC consumerables and remodels PCs at lower energy saving versions. Which begged Peter Jones's Dragon question, how is this a patented business model, and what’s to stop You or I going out and doing the same? But back to the greener issue at stack, by relying on generic PC parts, Very PC PC’s seem to be no more recyclable or efficient than any other computer out there...

Greener technology is the way to go, hey who doesn’t love the environment? But when ‘greener’ is tacked onto Brand development (£5 million?! Gasped/scoffed Dragon Peter Jones, 'Maybe if you’re IBM'), rather than a proper business model or product, Very PC seems to hold a lot less environmental kudos. Which is a shame, as I’d quite like to champion a British based PC company. Especially one that’s green.

Of Course Dragon Jones will be kicking himself now, what with Very PC's brand potential shooting sky high after the companies sparring in the Den. Still £5million might still be a strech.

So 'Green' or 'mean'? You decide. Hmm that sounds like another 'Reality' Tv show to me.