Having the last word on the latest cool thing.

Today's Observer Magazine from the Dear Mariella column has a 'modern day' dilemma about being reaquainted with an ex, an 'incredibly sexy man', now that both parties are married. Mariella's approach is one of quiet scoffing 'call me anti-social (...) but Facebook and its fellow sites offer teenagers a virtual social circle, and disassatisfied adults the chance to sit alone in a cloud of nostaglia'. Hmm, written like a true non-Facebook user. I was pleased that some are still disconnected in terms of digitial social networks. Even Granny Ivy Bean at 102 as the worlds oldest Facebook user has got to gripes with the Poke.

This is not to pooh-poo anyone who does not use Facebook, or any other SNS. Each to their own. This is a mere commentary as to the lag and revine between the perception of SNS users, and the reality. Recently SNSs have been responsible for spiraling society out of control, the source of, knife crime, identity theft, coronies as people spend time surfing, rather than real surfing. Such are the Facebook forays. But what is the reality?

the American SNS commentator/sociologist danah boyd has long described SNSs as a place for 'yoof to hang out', and 'why youth heart MySpace'. This is only part of their story. As you read this, Facebook and its affiliated sites are being increasingly occupied by the highest proportaion of new users, who are older demographic and most likely to be women. Not only a hang out for yoof, but essential networks for career development (in the UK Facebook is more popular than Linkedin), and is used by professionals for friend and work based contacts.

Mariella's article does show one important observation to note, and that is that we are still coming to terms with the who is using, let alone how to use such forms of technology.

The easiest (laziest) and media led take is that these sites are detrimental to everyday social life. Instead there are a range of complex social processes invovled that are only just beginning to be emergent. Who would have foresaw 102 years young granny Ivy Facing off on SNSs.

Despite Mariella's title of the column, the Last Word', this is not the last that we will be hearing, thinking and writing about SNSs. There's a loooooooong way to go yet as they continue to stand as the 'latest cool thing'.